See how we compare

Understanding the differences between over 50 life insurance products and providers isn’t always simple and we understand that with something as serious as life insurance you want to feel confident in your decision.


We’ve put together this table to help you easily compare our cover against other over 50s cover as advertised by some of the UK’s most well-known over 50 life insurance providers. You can also compare the waiting periods of all UK over 50s life insurance providers in this document.


Cover Today Over 50s Life Insurance is the only over 50 life insurance product in the UK that has no waiting period for full cover.1 Other over 50 life insurance providers can make you wait for one, two, or even three years before you're fully covered. We can offer you full protection from day one1 allowing you to get on with what's most important in life knowing that your loved ones have support. The information in the below table is correct as of 13/01/2025.

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Provider

Cover Today

British Seniors

Legal & General

One Family

Sunlife

Product

Over 50s Life Insurance

Over 50s Life Insurance

Over 50s Life Insurance

Over 50s Life Cover

Guaranteed Over 50 Plan

Waiting Period

No waiting periodfor death by any cause

No waiting period for accidental death only

No waiting period for accidental death only

No waiting period for accidental death only

No waiting period for accidental death only

Immediate Cover

Full cover starts straight away – no need to wait

12 month waiting period for death by any other cause

12 month waiting period for death by any other cause

12 month waiting period for death by any other cause

12 month waiting period for death by any other cause

Max benefit amount depending on your age

£22,000

£10,000

£10,000

£9,206

£18,000

Guaranteed acceptance

Just a few simple health questions

Guaranteed acceptance

Guaranteed acceptance

Guaranteed acceptance

Guaranteed acceptance

Accidental death cover

2x cover for accidental death

2x cover for accidental death

1x cover for accidental death

3x cover for accidental death

1x cover for accidental death

Comparison explained

No waiting period


At Cover Today, we won’t make you wait around for cover. Other over 50 life insurance providers in the UK can make you wait one or two years for full cover. We understand that you want to get on with more interesting things in life so, with Cover Today, you’ll have full cover from day one.


Apply for up to £22,000 of cover


With us you can apply for a benefit amount of up to £22,000 of cover depending on your age. You’ll also be glad to know that the price never goes up, so you have the comfort of knowing exactly what you’ll be paying for years to come3.

Just a few simple health questions


During the application, we will ask you a few simple health questions. This won’t take any longer than necessary though, our UK-based team can help you get your very own personalised quote in a matter of minutes.


2x cover for accidental death


We know that accidents can happen and when they do, your loved ones might not always be prepared for them. That’s why we will pay twice your cover amount if you pass away as a result of an accident.

Frequently asked questions

Some of the most common questions we get asked about Cover Today Over 50s Life Insurance.

Cover Today Over 50s Life Insurance is protection designed for UK residents aged 50 to 80. It helps you to protect your loved ones from funeral expenses and other debts or to leave a gift behind. Depending on your age, you could get up to £22,000 of cover. Unlike other over 50 life insurers, you will have full protection for death by any cause from day one1.

Straightforward protection for your loved ones

We understand that getting Over 50 Life Insurance can seem like a daunting process. At Cover Today, we have worked hard to make sure that it’s straightforward and easy to understand. In a matter of minutes, you can secure protection that goes into place right away. All you’ll have to do is answer a few simple health questions. There’s no waiting around, in just a few minutes you could have financial support for your loved ones, which means you can get back to enjoying life with one less thing to worry about.

Guides

Get instant, real protection from day one with Cover Today

1

You are fully covered for Over 50s Life Insurance from day one, once your application is successful. Compared to current market providers of over 50s life insurance, only Cover Today offers immediate cover for death due to any cause. Visit https://www.fairerfinance.com/ratings/product-ratings/over-50s-life-insurance to see for yourself.

2

For a 50-year-old non-smoker with £1,000 of cover.

3

You can also choose the increasing benefit option, which can help to offset the effects of inflation on your benefit amount. This means that there will be annual increases to both your monthly premium and benefit amount. 

4

Please note that the Cover Today Health and Wellbeing services do not form part of your life cover contract and it could be changed or removed in the future. This is a non-contractual benefit from Cover Today and can be withdrawn at any time.